Wednesday, July 3, 2013

ASCLA President's Program, Michael Margolis, storyteller

We should be in the streets celebrating the fact that information is free, that Google exists.  We have won the battle!  Celebrate and embrace that people can find information easily when they want it!

"Books are no more threatened by Kindle than stairs by elevators."

We want to tell stories that others can see themselves in.

News used to be objective, now what people seek is a point of view.  What is the library's voice - what is our point of view?

You don't need an elevator speech.  You need a few short sentences that will make the listener ask for more and be interested and curious

Storytelling reveals the invisible lines of connection.

"innovation" is the sexy way to talk about change

Why innovation fails
1. no common story (or competing storylines)
2. Change is framed as a judgement of the past
3. People can't find themselves in the story

Great ideas from around the country:
  • Boston is putting pop-up libraries in storefronts
  • Eureka fellow, Patrick Reamer, has an idea box.  It is a Rube Goldberg machine that kids can put their idea into about what they want the library to do - all the ideas go online and the kids will have a chance to vote on them.  Patrick has a grant to make the winning ideas happen.
  • It's all about imagination and seeing possibilities!

Add slides...

Our message and its success lie in our message expressing hope for the future.

Libraries in the Digital Era

Presenter: David Vinjamuri, marketing professor at NYU and author of several books

in 1450 when moveable type was invented the most popular pastime was attending public executions, jousting matches and a sport called shin-kicking

Reading is a past-time because of libraries.  This isn't flattery it is a challenge.

Libraries instill a love of reading.  Publishers don't understand this and they need to.

We are the most efficient organization in the country at getting access to the community for a remarkably low cost.

Self-publishing is taking off (#61-63 on the Amazon best-seller list are self-published) and libraries don't have access to the digital lending rights.

While the perception may be that libraries are less relevant, the data says the opposite.

Our job as librarians can be discovery of the next great read.

*Can we market books to parents at storytime?  Ask storytime parents/providers what they like to read and put up a display of appealing titles in childrens. Chick/hen lit or craft books in amongst the picture books*

Think of milk in the grocery story - we don't necessarily have to put the good stuff in the front - we can draw people past other good things by putting best-sellers in the back of the library

 David suggested a library best-seller list.  Make books popular.  Pick self-published titles that are reviewed in indieReads and make them best-sellers

We can stop classifying books as self-published and just look for good covers, good binding, well edited, formatted correctly etc.

Work with publishers to get free ARCs for reading groups

  • showcase books
  • be a good storyteller - collect stories
  • change the best-seller list at local bookstores
Slides to come...


Race to Relevance - Associations and relevance


Mary Byers - author of book by the same title

Can MLA articulate the value proposition of membership in two sentences or less?

If you have to drive longer than the meeting lasts... The time famine is more important to be considerate of than even finances.

How can we leverage content from annual conference across the year?
Julie Z is doing this by bringing MLA programs to the regional that are already built.  Other divisions can do this as well.  Content development and curation are important roles for the organization.

Tape/video presentations and develop that content into web or magazine content.

Instead of having committees, have a strike team - it is their job to problem solve and dissolve.

If younger members (of boards) are leery of a three year commitment, offer a one year term renewable three times.

Communication:
Email doesn't work for younger members.  Text them. 

Millenials expect:
Free Internet at conferences
Younger speakers so that the members can see themselves in leadership
Convene a think-tank of young members and be willing to implement what they suggest.
Conferences may need to change a bit
Shorter programs

MLA has room to play because we are I a position of strength

Technology:
Electronic banking

She gave a sample of an organization with a budget of 4 million dollars
    4.1% goes to technology
    4.2% to meals
    4.4% to printing
If your organization spends less than 8% on technology, change that!

What does MLA spend on technology?  I'd love to see a pie chart of our spending.

Rename nominations "leadership development"
Who will we tap for leadership over the next five years, we should know the answer to that.  It shouldn't be who says yes or whose turn it is.

Consider a virtual assistant.  We need someone, preferably on staff, to do social media and beagle to edit video and handle constant contact etc.

Know who your members are and what they have in common with one another.  Kow who is paying the bills and therefor who the majority of your services should be directed to.  Survey the members - years in the profession, role in the organization, whether they pay their own way or not

Consider that dues may be too low.  Those with more skin in the game are more invested in the organization's success.

Speed = suspicion

If it is worth doing, do it slowly and well and let everyone participate and be part of it.

*division/revision ands strategic planning, online meetings and information sessions to gather information.*

Where is our time and money directed?  How many people are those things touching?

Make to-don't lists as well as to-do lists

What isn't helping our members work
   Less stressfully
   More productively
   More profitably

Chapter Relations I


Chapter Relations I

Wonder if this meeting would be more effective as a web meeting.  Attendance was sparse

256 programs recorded at ALA. free for attendees And a small charge for others

Barbara Stripling (incoming ALA president) Library Bill of Rights
Signed and ready to deliver by legislative day in May.  This will be kicked off in July but she is hoping that school media centers will sign it in October (great opportunity for public and school libraries to work together!). Good opportunity for snapshot day and for customer appreciation day on September 11.  Coordinate with MASL and DLDS. Barbara is reaching out to past emerging leaders and spectrum scholars to lead her initiative.  Print and mount on foam board

Don Wood (ALA Chapter Relations office) reported on student chapter interns who are working at ALA. learn more about this! 

Money smart week at your library. Is there a role for DLDS or MLA in this program?  Fall webinar is planned (I think). ACRL's incoming president is passionate about financial literacy.

Suggestions that sounded interesting:
State president doing a webinar for students in the evening (follow the model of Maureen And Barbara)
Quarterly webinar a with the president? Topics? TedEx combos, book group on Byers book?

Capwicz may be replaced

ALA is considering replacing their newsletter software and there is a possibility of a joint purchase. They use Inform now

There is a chapter survey that may include software information, contact Michael dowling for more info.  Results of this year's survey will be ready to share with the board post-September

Rodney Lipard NC is interested in the idea of sustaining membership for his association

Maureen Sullivan
  Will bring Rich Harwood to a chapter meeting to talks about her libraries building community program and help us make a plan for how this can play out on the local level  

From outputs to outcomes: measuring what matters



Moderator: Jay Turner, Georgia Public Library Service
Speaker: David Singleton, Director of Libraries, Charlotte Mecklenburg Library
Speaker: Denise Davis, Deputy Library Director, Sacramento Public Library, Central Library
Speaker: Jan Sanders, Director, Pasadena Public Library
Speaker: Keith Lance, Library Research Service


Description:
Libraries are facing crucial decisions about what kind of data can be used to best make the case for support and can accurately show what 21st century libraries actually do. This program will discuss the basics of data collection in terms of what we collect and why, what options for effective measurement are already being used, and how the information presented in the right way can positively show the library’s impact on the community.Join our panel of library leaders as they discuss their experience with specific programs in their communities. Pasadena Director Jan Sanders will lead Denise Davis, Deputy Director, Sacramento Public Library; David Singleton, Director of Libraries, Charlotte Mecklenburg Library; and Keith Curry Lance of RSL Research Group, Colorado in this important and useful discussion.

My notes on this session are as follows!
1. Denise Davis - Sacramento
  • they normalized their language on Evanced so that they could mine and analyze the data from their programs
  • Tell people about programs at the service desks -word of mouth is very powerful
  • OASIS computer training - what is this?
  • They take customer surveys using the company Counting Opinions (BCPL uses that company too)
2. Keith Lance - LJ Star Library Project
  • Looking to add e-circ, wireless and wifi access to the IMLS survey on which the star ratings are based.  We can talk to Susan Paznekas about that data if we want input but in the meantime, make sure you can measure that
  • Where are the ratings of libraries that don't have 3 stars?
  • Skip Auld used the low ranking of AACPL to help push for more funding for his system.  Smart!
3. David Singleton - Charlotte Mecklenburg
  • Three ways to communicate value
    • Output
    • Outcome
    • Personal Impact stories
  • Use Marketwise Community surveys to gather community data and make data driven decisions
  • "library's role in education is out-of-school learning space and life-long learning
  • Questions to ask:
    • What does success look like?
    • How does this success help tell the library story
  • Sample outcomes - 97% of caregivers attending preschool programs reported they are better prepared to help their children develop pre-reading skills
  • Online summer reading program is amazing!
    • 20 minutes of reading a day is proven to prevent summer slide so they are working to encourage and document 20 minutes of reading
    • library is positioned as a partner in academic success
    • adult participation jumped from 400 to 5,000 when they took it online
    • consistent programming between the age groups so that families can read together
    • Share your Story space available on the registration page and other spots along the way to gather stories
    • site includes recommendations, classes and events
    • $5 fine waiver card is one of their summer reading prizes
    • Staff have access to real-time stats so that they can track participation and get involved in the excitement 
    • They can report the minutes of reading, # of registrants and send reports to elementary schools
    • Results in real time help you tell a different story every time you go out
  • Worked with an elementary school and the UNC-Charlotte Urban Institute to match test scores from a Title One school with summer reading participation
    • 70% of students involved in summer reading maintained or improved
To-do oriented thoughts:
1. Circulate tablets that have apps, magazine, books that are all built around a subject - cooking for example
2. Go look at the LJ library ranking for MD libraries that do not make it into the published article, because we have fewer than 3 stars.  Perhaps like AACPL we can use that to our advantage locally
3. Summer reading planning starts in C-M in September.  Their early learning, childrens, teen, adult and life-long learning staff are all involved as well as folks from the branches.
4. Talk to C-M developer about getting their summer reading programming!

Good the bad and the ugly - training that works and sometimes doesn't


Good the bad and the ugly

Things I liked:
  • Richland Library in South Carolina, has an intranet for staff and their promises (to customers and each other) are on that homepage 
  • An interactive map with fun facts about each branch.
  • A glossary of terms on the staff intranet which are gathered from newer employees 
  •  They used Prezi to create an org chart/hierarchy with pictures of each employee in each department. (They use professional Prezi to keep it secure)
  • New employees training is called the main event.
    •  they have a passport shaped booklet that  you wear around your neck which contains a series of self-directed learning opportunities.  
    •  Lots of games are included in the process
    • "Does the way we present our content to new employees embody the philosophy we are trying to instill in them?
 On my to do list:
  • Prezi org chart for MLA!
 Pat Wagner is  a great speaker!  I didn't take many notes but I really appreciated everything she said - my greatest takeaway - Don't be predictable, refresh your knowledge

She recommended tip.psychology.org
and
Read DK Psychology (for adults)
Pat@sierralearn.com

Julie Zamostny also presented a segment of this program.  It was content from her and Bonnie Winters' staff/customer e-device training sessions.  It's sometimes the simple ideas that are brilliant, but there is no better way to create a learning culture in your organization than learning together with your users.  We don't have to be the experts 100% of the time, but we do need to be willing to learn 100% of the time.

RUSA President's Program with Lee Rainie at the ALA Annual Conference 2013

Hi everyone - I want to share the link to the video recording from this year's RUSA President's Program with Lee Rainie, Director of the Pew Research Center's Internet & American Life Project.  Lee spoke to an audience of about 650 on Saturday, June 29th at the American Library Association Conference in Chicago, IL.  I was lucky enough to be able to participate as one of the program planners.

A lot of content related to the program is posted here:
http://ala13.ala.org/node/10227

Here's the direct link to the video:
http://www.ala.org/rusa/rusa-presidents-program-video

Some of you may have had the opportunity to hear Lee provide the keynote at this year's Maryland/Delaware Library Association Conference a few months ago.

Also be sure to check out other presentations and reports from the Pew Internet & American Life Project.  There is a ton of useful data here relevant to libraries! http://www.pewinternet.org

-Joe