[Posted on behalf of M.F., WMRL Public Relations Coordinator. Courses mentioned were accessed through WebJunction.]
1. Analyzing the Market
I learned the 4 elements of analyzing the market: scanning the environment; how market segmentation assist in developing products and marketing strategies; tools for marketing planning; and quantitative and qualitative forecasting options.
2. Competitive Factors in Strategic Marketing
I learned how to develop and present a marketing plan, including consideration of market data and your competitor's capabilities (in our case - the Internet), how to analyze market share and potential growth, and sales forecasting.