Tuesday, June 16, 2009

WebJunction Courses: Analyzing the Market / Competitive Factors in Strategic Marketing

[Posted on behalf of M.F., WMRL Public Relations Coordinator. Courses mentioned were accessed through WebJunction.]

1. Analyzing the Market
I learned the 4 elements of analyzing the market: scanning the environment; how market segmentation assist in developing products and marketing strategies; tools for marketing planning; and quantitative and qualitative forecasting options.

2. Competitive Factors in Strategic Marketing
I learned how to develop and present a marketing plan, including consideration of market data and your competitor's capabilities (in our case - the Internet), how to analyze market share and potential growth, and sales forecasting.

1 comment:

Anonymous said...

nice post and thanks for sharing....

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