Submitted on Monday, November 23, 2015
Submitted values are:
Full Name: John Taube
Email:
jtaube@alleganycountylibrary.info
Library System: Allegany County Library Systems
Event Title: LJ Director's Summit
Learning Event website:
http://lj.libraryjournal.com/directors-summit/resources/
Last week I attended the Library Journal Director's Summit in Washington DC.
Attached are my notes in order of the agenda
12:00-1:00 PM:
Welcome: Opening Lunch & Networking
Presented by:
Rebecca T. Miller, Editorial Director, Library Journal/School Library Journal
Richard Reyes-Gavilan, Executive Director, District of Columbia Public
Library
1:00-2:00 PM:
Urban Transformation on the East Coast: Exploring Strategic
Change ~ A conversation
Presented by:
Richard Reyes-Gavilan, Executive Director, District of Columbia Public
Library
Siobhan Reardon, President and Director of the Free Library of Philadelphia
(PA) (LJ's 2015Librarian of the Year)
Thoughts:
- Brand re engagement: coordinating the new library to build new brand equity
- Build credibility through library facilities
- Create a new nostalgia
- Put the customer on the top of the organizational pyramid
- Childrens librarians to Collections, programs, relationships with school
- How many kids in each service area?
- Can we give children's cards to every ACPS student? To upgrade to adult card, they need to come in. Eliminate every barrier , distinctive so parents can't use it
- Start weeding at south now
- Words at play
- We're Not anti book but we are pro people
- No fines, but must return book before you can get another
2:00-2:45 PM:
The Future of Our Value…and the Value of Our Brand
Presented by:
Patrick Losinski, Chief Executive Officer, Columbus Metropolitan Library (OH)
(LJ's 2010 Library of the Year)
Thoughts:
- Send auto renewal notice instead of overdue notice or due tomorrow notice
- Build for people not for books
- 50% of collection should be checked out and stored at customers home
- Ask local ceo s in to lunch to review our strategic plan
- Third grade is when they swing from learning to the read to reading to learn
cannot go to 4th until you pass 3rd grade reading test
- Young minds initiatives and programs
- Goal to improve kindergarten readiness and increase in 3rd grade reading test
passage
- To and through college motto
- Take cap and gown photos with 'class of year of college graduation'
- Books on the bus pick up and drop off on bus
- New kids cards with new rules
3:00-4:30 PM:
The New Fundraising Landscape
Moderated by:
Cal Shepard, State Librarian, North Carolina
Panelists:
Deborah Jacobs, Director, Global Libraries Initiative, Bill and Melinda Gates
Library Foundation
Lilly Weinberg, Director of Community Foundations, Knight Foundation
John Chrastka, Executive Director, EveryLibrary
Julie Sandorf, President, Charles H. Revson Foundation
Dr. Kathryn K. Matthew, Director, Institute for Museum and Library Services
(IMLS)
Thoughts:
- Constant-- 25% of people will not vote for you due to tax implications
- 37% will vote yes, and the middle is suspicious voter and need to be
convinced
4:30-5:15 PM:
"From Thinking to Doing: Making it Real"
Led by:
Maureen Sullivan, Leader, Educator, and 2012-2013 President, American Library
Association
Terms of function of the Library
Learning
Growing
Terms of emotions associated with the Library
Accomplishment
Pride
Achievement
Friday November 13, 2015
9:00-9:15 AM: Welcome and Reflection
Presented by:
Rebecca T. Miller, Editorial Director Library Journal/School Library Journal
Brian Risse, Vice President, National Sales Manager, Public Libraries,
Cengage Learning, Gale
9:15-9:45 AM:
Keynote AARP's Brand Re-invention – Lessons for Libraries
Presented by:
Barbara Shipley, Senior Vice President, Brand Integration, AARP
Thoughts:
- Think. Outside in not inside out
- A problem well stated is a problem half solved
- Connect the dots so everyone saw what they did to get to the goal
- Change your language to outside in
- 'ACLS provides….., ACLS does …..' Should not be our language,
- 'Children learn and grow ….'
- Mrs. Lynn gets……
- Mr smith Sees …..
- Different sectors in different businesses all leaning up against a shared goal
and purpose .., why we are here
5 Tips
Operate from position of strength
Think outside in not inside out
Know where you are going
Be honest
Be courageous
- Subtlety is not our friend
9:45-11:30 AM: '
Do Tank': Reframing the Library Brand
Led by:
Maureen Sullivan, Leader, Educator, and 2012-2013 President, American Library
Association
- "The community needs a library but I don't" To "The community needs the library and so do I"
- I can be more because I can do more
ACLS: this smart choice
Allegany county libraries
Allegany county inspiration
Allegany county imagination
Allegany county excitement
Allegany county reading
Allegany county learning
Allegany county meeting
- Can we add them volunteer recruitment piece to the library card application ?
- 'I use the library' campaign
11:30-11:45 AM: Break
11:45-12:30 PM: Closing Speaker:
Trendspotting and Re-branding
Scott Steinberg, CEO, TechSavvy Global; author of Making Change Work for You
(Perigee).
Sadly, no new content here
12:30 PM: Closing Remarks
Rebecca T. Miller, Editorial Director Library Journal/School Library Journal