Wednesday, July 3, 2013

ASCLA President's Program, Michael Margolis, storyteller

We should be in the streets celebrating the fact that information is free, that Google exists.  We have won the battle!  Celebrate and embrace that people can find information easily when they want it!

"Books are no more threatened by Kindle than stairs by elevators."

We want to tell stories that others can see themselves in.

News used to be objective, now what people seek is a point of view.  What is the library's voice - what is our point of view?

You don't need an elevator speech.  You need a few short sentences that will make the listener ask for more and be interested and curious

Storytelling reveals the invisible lines of connection.

"innovation" is the sexy way to talk about change

Why innovation fails
1. no common story (or competing storylines)
2. Change is framed as a judgement of the past
3. People can't find themselves in the story

Great ideas from around the country:
  • Boston is putting pop-up libraries in storefronts
  • Eureka fellow, Patrick Reamer, has an idea box.  It is a Rube Goldberg machine that kids can put their idea into about what they want the library to do - all the ideas go online and the kids will have a chance to vote on them.  Patrick has a grant to make the winning ideas happen.
  • It's all about imagination and seeing possibilities!

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Our message and its success lie in our message expressing hope for the future.

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