Power Marketing 101 Webinar

http://www.power-marketing.com/

In case you missed the Power Marketing 101 webinar last Thursday, you can watch the archive: http://bit.ly/PwrMrket101 

Description: 
Join Brian Flook, President of Power Marketing (Hagerstown, MD) for this eye-opening, one-hour, online class that will help you ask the necessary questions that will uncover the compelling needs of your audience so you can create marketing tools and messaging that will cause them to take action! (Presented in Blackboard Collaborate)

Learning Objectives:

• List seven basic marketing principles that your library can start thinking about today that will enhance your marketing efforts.
• Define the acronym ICE and give examples of how to achieve it.
• Compare and contrast interruptive and permission-based marketing strategies.
• Compare and contrast inbound and outbound marketing strategies. 

Note to First-Time Blackboard Collaborate Users:

If you're a first-time Blackboard Collaborate users, you'll be prompted to install the Blackboard Launcher. Just follow the instructions and keep an eye open for new windows/tabs as they like to open on their own during this process.