Attended by Elizabeth Howe on Monday, April 22, 2013
This presentation, at the Frederick County Museum of History, was free, and was delivered by Michelle Kershner, Marketing and Communication Manager for Visit Frederick.
Michelle talked about being deliberate about what you share (or not). Ask questions such as "Is this piece of news worthy of sharing on a social network?" And, if so, "How can we make it relevant?" For example, if the boss thinks his or her dental practice should share the fact that the accountant won an award, you might put up a photo of the accountant with a big smile and say, "Ann, our accountant, flashing her pearly whites, won an award. . ." to help fit the message in with the promotion of the business.
Besides having lots of practical ideas for how to use social media to promote your business, non profit, repository, museum, etc., Michelle introduced us to some new ideas and resources. I didn't know about Hootsuite (and other sites) that will shorten URL's. She also mentioned using Animoto (embedded video) for putting free short video clips on your site.
Michelle demonstrated how she put a photo on Visit Frederick's Facebook page and discovered someone used it in another place that gave greater exposure, and it was eventually picked up and used by CNN for an even wider audience. Also, the City of Frederick won a "Prettiest Painted Place" award, and she showed how she used social media to spread around the positive publicity that came from that.
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