Thursday, November 5, 2015

Lead the Change: Transform Your Stack to Drive Circulation

Author Name: Ashley Swinford
Library System: Allegany County Library Systems

Learning Event website:
http://lj.libraryjournal.com/lead-the-change/programs/drive-circulation/#_

Top 3 things learned:

  • A library's brand is reading.
  • Less people are discovering what to read from browsing a bricks and mortar bookstore
  • Libraries are highly trusted
  • There is a huge opportunity to bridge the gap and be the trusted place that people browse and discover what to read next

How to implement: 
Our library plans to reflect and design a plan to organize our displays so that they draw patrons back into the stacks, not simply sticking to the front to browse new titles. We also plan to create book
talkers for the stacks to point out some appeal factors and read-a-likes for unknown titles and authors.
Additional learning: We also learned about how to create self-directed pathways through the library as well as the use of social media, email, and bloggers to build our brand.

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