Author Name: Christopher McGee
Library System: Allegany County Library Systems
Learning Event website:
lj.libraryjournal.com/lead-the-change/programs/drive-circulation/#_
Top 3 things learned:
1. Although libraries do many valuable things, there are other agencies and organizations that exist entirely to do many of those things. They may do those things better or worse than libraries do, but regardless of that, it's what they are known for. A 2013 PEW survey reveals that 80% of Americans
aged 16 and over think that books and media are an important public library service. Librarian assistance was considered important by 76%. Comparatively, computers, internet, and printers were important to only 58%. Reading is the library brand. It's what libraries are known for and what we
do better than anyone else.
2. There are more books published today than at any other time in history, but with the closure of big-box bookstores, there are fewer places for people to discover books.
3. Rather than placing customer convenience at the highest premium, make it worthwhile for patrons to seek the items they want by making attractive displays that will appeal to them as they walk to the items they already know they want. (Move the milk to the back of the store.)
How to implement:
Change displays frequently, preferably at least once every three weeks so that patrons see something new when they return items they've checked out. Make the displays attractive. Tie displays into the stacks with end caps and shelf talkers.
Additional learning: We learned a bit about merchandising techniques like the Rule of 3, symmetrical and asymmetrical arrangement, and using color to promote or provoke.
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