Brian Flook (President, Power Marketing, Hagerstown, MD) lead our third and final webinar this morning in our marketing series and some hot topics were raised, like SEO.
SEO = Search Engine Optimization "is the process of affecting the visibility of a website or a web page in a search engine's unpaid results..." Basically, it's how to get your website to appear high in the top 10 results list when someone searches for keywords related to whatever it is your website represents.
If someone searches for "free kids classes" in Google, does your library's toddler time event page appear?
How about if someone searches for "civil war events?" Does your library's history speaker series appear?
If not, perhaps your website could benefit from some SEO, for which there are a few different methods such as indexing, crawling, and pay-per-click services.
Since this seemed to be a hot topic for a lot of people, I'm going to look into scheduling another webinar or perhaps in-person workshop on SEO for Libraries. In the meantime, ALA has a self-paced online course - it's not free but it's relatively inexpensive - that you may want to consider if this topic is of interest for you.
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