This program was presented at the American library association's annual conference in Chicago on Saturday the 29th. The are my raw notes to be edited and elaborated upon later. The slides can be found on SlideShare.
I need to talk with these guys about problems/assumptions I have so I can be partnered with developers who want to create solutions and have the time to create solutions.
Will Evans and Simon Marcus from The Library Corporation (TLC) were the actual speakers.
Exercise: turn to your neighbor and ask them why do we need libraries. Take a pic of them and then tweet their answer with #ALA13
Libraries have not changed that much in 2k years.
Book: The Lean Starup
"The failed because they built something no one wanted"
Culture of refinement vs a culture of exploration - refinement actually misses the best solution. Exploration finds a bunch of best solutions and once you find those best solutions then you refine (multiple hypothesis testing). Minimize the total time through the loop: ideas-prototype-build.
Marcia bates' berry picking model mirrors a lean start up rules.
Lean startup meta rules:
1. Clearly articulate and test your assumptions
2. Get out of the building (talk to people you don't normally talk to)
3. Iterate based on what you learned from talking with other people
4. Don't invest in anything that isn't validated
(When in an argument...) How much time could we all save if we just let the other guy have his way and subsequently proves himself wrong?
Early assumptions: (which you then turn into testable hypotheses)
1. Who are our customers?
2. What pain points do they have?
3. How will we solve their pain points?
4. What is the most important thing they need?
5. What is our differentiation?
Our real competitors are our early adopters who are solving their own problems on their own.
Book: Who owns the future?
Information is sing devalued. What is being valued is the monetization of information. And we are giving our stuff away for free.
Lean startup machine - they have events and workshops. It's pretty cheap. One of the most valuable things the presenter ever went to.
Formulating your test - Falsifiable hypothesis
How many people should you talk to? 12
How do we make sense of the world so we can act in it? Dave Snowden. Karl Weick. Basically, you need to go through the social process of sense making as a team. Post it notes with ideas that are then cluttered or broken up into four groups of feasibility.
Design thinking (IDEO). Develop a deep seated empathy for the people you're designing a solution for.
Desirable, viability, feasible? Three overlapping constraints.
eBibliofile case study
Problem exploration (identify early adopters because they're going to be very forgiving)
Posted to list serves to see if others had this problem
Interviewed respondees
Solution validation
Produced first solution in 2 weeks since start of project and early adopters approved
Scaling
Are serving more than 300 libs in less than a year
Boundless case study
The library homepage and PAC is not a main part of our customers' online life and that's a huge problem. Libraries need to be contributing valuable interactions in online spaces where their customers spend their time.
Found ugly library websites and called those libraries
Asked them a out their sites
Built a Wordpress template based on what the libs told them told tlc in 2 weeks
Launched MVP to gather learnings (minimal viable product)
"Safe to fail" experiments.
7 Steps for Libraries
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